Full Disclosure Creative (FDC) is the bold ideas studio of Peter Perez.
It all began with one idea: simplify the brand, amplify the story. From brand identity and digital design to go-to-market campaigns and content systems; we turn insights into ideas, and ideas into impact.
Whether you’re launching a new product, evolving your brand, or building something bold from scratch, we blend design thinking with marketing savvy to help you stand out and scale smart.
Creative Direction That Captivates, Connects & Converts
From first impression to final deliverable—get brand-led creative leadership that drives results across campaigns, platforms, and teams.
What I Do
Fractional Creative Direction & Freelance Leadership
✔️ Brand Identity & Campaign Development
✔️ Digital, Print, and Experiential Oversight
✔️ Creative Team Mentorship & Management
✔️ Cross-Functional Collaboration
✔️ Strategic Messaging & Art Direction
✔️ Pitch Decks, Style Guides, and GTM Toolkits
Whether you're launching, scaling, or evolving—my job is to make sure everything looks, feels, and performs like your brand at its best.
Why Work With Me?
Strategy-First Thinking – Every visual choice supports your bigger goals.
Executional Excellence – From quick-turn deliverables to complex systems.
Team-Friendly Leadership – Collaborates cleanly across roles and functions.
Always On-Trend (But Never Trendy) – Rooted in design fundamentals and built for relevance.
Who I’ve Worked With
Brands like Cylance, Blackberry, CRISPx, Legacy Marketing, and emerging startups in Web3, Consumer Goods, and Wellness.
MY EXPERIENCE
Buzz Lightyear
Product Launch
PRIMA Pilates
Brand Identity Design
Lagoon Water
Brand Identity and Package Design
Transformers
Package Design
Project
Shinsei
Marketing Assets
NIKE Town Chicago
Point-of-Purchase Display Design
LET’S CONNECT