Robosen:
Elite Optimus Prime
Packaging Design · Art Direction · Go-to-Market Strategy · Product Launch
Turning the unboxing into part of the product experience.
As Creative Director at CRISPx, I led packaging creative and go-to-market execution for Robosen's Elite Optimus Prime. Premium materials, magnetic packaging, iridescent foil, and cinematic product visuals helped communicate the product's engineering and collectible value. I also directed teaser campaigns, launch content, and digital experiences that connected nostalgia with next-generation robotics. The product sold out during its preorder phase, and campaign coverage generated more than 300 million earned impressions.
