Buzz Lightyear X Robosen
Packaging Design · Art Direction · Product Launch · Digital Campaigns
Turning a beloved character into a premium tech collectible.
As Creative Director at CRISPx, I led the branding and packaging experience for the Buzz Lightyear x Robosen collaboration. The work combined minimalist packaging, product storytelling, and digital campaign assets to connect Disney/Pixar nostalgia with robotics innovation. From teaser content to launch creative, the goal was to build anticipation and position Buzz as more than a toy.
