Jordan Brand: XXX2 Promotional Apparel
Apparel Graphics · Retail Marketing · Event Creative Solutions for Complex Needs
Designing for a product launch beyond the product itself.
For the launch of the Air Jordan XXX2, I designed promotional T-shirts for a special event at the Jordan flagship store in Chicago. The project extended the product launch into wearable graphics, connecting the shoe release with the in-store experience and the culture surrounding the brand.
