Modelo Especial: Glassware Program

Turning branded glassware into a marketing opportunity.

I designed a series of five promotional posters for Modelo Especial's artisan glassware program, supported by coasters and table tents. Working with established brand assets, I created a cohesive set of on-premise marketing materials designed to showcase the glassware and reinforce the brand at the point of purchase.execution to provide measurable gains across operational, financial, and strategic domains.