Pacifico: Glassware Program
Beverage Marketing · Point-of-Sale Design · Print Campaigns
Making an on-premise promotion work across multiple markets.
As an Art Director, I helped develop a visual concept for Pacifico's glassware promotion program. I designed market-specific posters alongside coasters and table tents, creating a coordinated set of point-of-sale materials to support draft beer sales and maintain brand consistency across participating locations.
