NIKE LAB Chicago:
The Tier Display
Retail Display Design · Experiential Design · Point of Purchase
Turning a customization station into a brand experience.
For NIKE LAB Chicago, I designed a tiered display system for a custom apparel patch application space. Inspired by the store's furniture aesthetic, the concept used varied wood beams and acrylic shelves with Velcro-mounted patches to create an organized, tactile display that made customization materials easy to explore.
